Home Builders Association of Greater Springfield
Strategic Plan (2011 – 2014)
KEY ISSUE AREA I:
Membership Retention and Growth
Goal 1: We will increase current member retention to 85%.
We will accomplish this goal by implementing the following strategies:
- Revamp New Member Orientation to better communicate opportunities for engagement and address differing associate and builder member needs.
- Regularly communicate opportunities to maximize the value and benefits of membership.
- Implement a systematic way to proactively contact members for the purpose of setting expectations and introducing them to additional opportunities to get involved with the HBA.
Goal 2: Increase overall membership by 25%.
We will accomplish this goal by implementing the following strategies:
- Create a strategy to capitalize on advocacy, events, data collection and other HBA involvement and victories to increase membership from affected parties.
- Create a tool / promotional resource for suppliers to give non-member builders for recruitment purposes.
- Create an incentive program for existing members to recruit new members.
- Implement a strategy to more effectively recruit non-members who participate in HBA events.
- Review the need for an association name change to better reach our entire coverage area.
HBA Strategic Plan (2011-2014):
MISSION & VALUES
KEY ISSUE AREA 1: Membership Retention & Growth
KEY ISSUE AREA 2: Member Engagement
KEY ISSUE AREA 3: Education
KEY ISSUE AREA 4: Advocacy
