Home Builders Association of Greater Springfield

Strategic Plan (2011 – 2014)

KEY ISSUE AREA II:

Member Engagement

Goal 1: We will improve the efficiency of our fundraising and event management by better coordinating and streamlining responsibilities and activities.

We will accomplish this goal by implementing the following strategies:

• List and define the purpose of all fundraising activities, sponsorships, committees, events and other revenue-generating opportunities.

• Centralize all appropriate development activities under one umbrella.

• Plan events and fundraising activities a year in advance for member planning and sponsorship package development.

• Expand fundraising opportunities among non-members and outside organizations.

Goal 2: Increase overall participation in HBA events.

We will accomplish this goal by implementing the following strategies:

• Utilize technology to better communicate events and calendar items.

• Add value for our members to all events, activities and programs by first creating a tool to objectively assess the value of an activity; then evaluating each event, activity and program for value; and finally designating a responsible party to streamline, consolidate, retool or end events that do not provide recognized membership value.

• Identify and implement strategies to increase builder participation (ideas include personal calls and one-on-one mentoring) at HBA events and programs.

• Identify and implement strategies to provide associates with more meaningful access to builders in a mutually beneficial way.

HBA Strategic Plan (2011-2014):

MISSION & VALUES
KEY ISSUE AREA 1:  Membership Retention & Growth
KEY ISSUE AREA 2: Member Engagement
KEY ISSUE AREA 3: Education
KEY ISSUE AREA 4: Advocacy