Home Builders Association of Greater Springfield
Strategic Plan (2011 – 2014)
KEY ISSUE AREA III:
Education
Goal 1: Increase the recognition of NAHB designations in the marketplace.
We will accomplish this goal by implementing the following strategies:
- Use earned media, outside partnerships, social media, paid advertising, the HBA magazine, website, home show and other mediums to promote among members and consumers the value of NAHB designations.
- Create partner relationships to build and promote demonstration homes that emphasize designation value.
Goal 2: Improve members’ ability to use technology to navigate an evolving marketplace.
We will accomplish this goal by implementing the following strategies:
- Explore opportunities to underwrite or provide member scholarships to educational offerings.
- Train members to use the HBA and NAHB websites.
- Create industry-focused educational classes or program series to increase the effective use of technology by our members. Class ideas include using social media (as well as maximizing its use for sales and promotion), Quickbooks, blue prints, estimating, technology in business operations, etc.
- Create a HBA app for smart phones.
- Provide access to the most current and accurate market and economic forecast data & analysis.
HBA Strategic Plan (2011-2014):
MISSION & VALUES
KEY ISSUE AREA 1: Membership Retention & Growth
KEY ISSUE AREA 2: Member Engagement
KEY ISSUE AREA 3: Education
KEY ISSUE AREA 4: Advocacy
